Since everything closed last March most theater companies struggled to stay connected to their audiences.
Many turned to small-cast productions or play readings on Zoom. In the majority of cases, that didn’t work – mostly because audiences didn’t accept theater on digital platforms.
Since digital was the only game in town, the new struggle became how do you find innovative ways to maintain a presence with your audience.
For Saratoga Shakespeare the answer is a program titled Ghost Light. According to Marcus Fuller, the executive and artistic director of Saratoga Shakespeare, the series features a variety of podcasts, interviews and anything they feel might be enlightening, and hopefully thought-provoking.